Key performance metrics: the event area saw an estimated 12,000 festival visitors, with approximately 7,200 people actively noticing the installation and the Red Bull branding. A total of 263 games were played by over 660 active players across single-player, 1v1, and 2v2 match formats. The installation maintained a rapid turnaround, with a new game starting every 1 minute and 56 seconds on average. In total, the activation generated over 8,500 direct and indirect brand impressions.